TY - JOUR T1 - Different roles, different strokes: Disseminating e鈥怶OM in industrial Internet platform through multi鈥恆ctor value co鈥恈reation JO - Psychology & Marketing UR - http://dx.doi.org/10.1002/mar.22128 PY - 2024/10/11 AU - Liu Y AU - Zhu X AU - Zhang M AU - Fu J AU - Yan C AU - Wang Y AU - Zhai Y ED - DO - DOI: 10.1002/mar.22128 PB - Wiley Y2 - 2025/03/16 ER -