@article{article, title = {{From holistically to accidentally sustainable: a study of motivations and identity expression in sustainable living}}, publisher = {{Emerald}}, url = {{https://eprints.whiterose.ac.uk/190457/ }}, year = {{2022}}, month = {{9}}, author = {{Garnelo-Gomez I and Money K and Littlewood D}}, doi = {{10.1108/EJM-03-2020-0226}}, journal = {{European Journal of Marketing}}, note = {{Accessed on 2025/03/16}}}