TY - JOUR T1 - Virtual influencers and pro-environmental causes: The roles of message warmth and trust in experts JO - Journal of Business Research UR - http://dx.doi.org/10.1016/j.jbusres.2024.114520 PY - 2024/03/01 AU - Gerrath MHEE AU - Olya H AU - Shah Z AU - Li H ED - DO - DOI: 10.1016/j.jbusres.2024.114520 PB - Elsevier BV VL - 175 SP - 114520 EP - 114520 Y2 - 2025/03/17 ER -