TY - JOUR T1 - Marketing agility in underdog entrepreneurship: A qualitative assessment in post-conflict Sub-Saharan African context JO - Journal of Business Research UR - http://dx.doi.org/10.1016/j.jbusres.2023.114488 PY - 2024/02/01 AU - Arslan A AU - Kamara S AU - Tian AY AU - Rodgers P AU - Kontkanen M ED - DO - DOI: 10.1016/j.jbusres.2023.114488 PB - Elsevier BV VL - 173 SP - 114488 EP - 114488 Y2 - 2025/03/16 ER -