@article{article, title  = {{Cross-cultural validation of switching costs: a four-country assessment}},

 publisher = {{Emerald}},

 url = {{}},

 year = {{2014}},

 month = {{6}},

 author = {{A. El-Manstrly D}},

 doi = {{10.1108/imr-08-2011-0219}},

 volume = {{31}},

 journal = {{International Marketing Review}},

 issue = {{4}},

 pages = {{413-437}},

 note = {{Accessed on 2025/03/17}}}